The organisational success is not only based on the strategic planning, nut also it is dependent on the manager’s role where the line managers play a crucial role in achieving success through proper planning and managing all the organisational responsibilities successfully.

Marketing strategic planning is beneficial in such an era of globalisation where all the competitive firms aim at promoting their products and improving the visibility of the brand in the market so that it is possible to target the potential buyers and strengthen the consumer’s base.

Marketing management is one of the main tactics in the recent years for all the corporate firms to gain effective competitive advantage in the market and place the brand successfully. In the recent era of globalisation, there is high competition in the market due to increasing numbers

Marketing strategic planning is one of the main tactics of all the businesses to establish their brands in the international market and gain highly competitive advantage over other competitive firms (Baker, 2014; Kumar and Reinartz, 2018). Through the marketing mix strategic planning, the organisations can develop effective planning to promote the organisational products and services at international level where more customers can be retained through improving brand visibility (Armstrong et al., 2015; Menon et al., 2015).

Marketing strategy is the long term process, where the organisations are looking forward to gain high competitive advantage and market share in near future by sustainable business growth (Datta, Ailawadi and Van Heerde, 2017).

International marketing is the practice of designing and developing effective marketing mix strategic planning in order to expand the business and gain high competitive advantage in the market (David, F.R. and David, F.R., 2019).

Marketing strategic planning is the tactics of the organisation through which the companies are trying to promote the organisational products and services as well as establish the brand successfully in the market.

Strategic management involves the organisational planning through which the conglomerates aim at fulfilling the pre-specified aims and objectives by conducting in depth analysis of the competitor position, external and internal environment of the business and developing appropriate planning (Li et al., 2016).

Marketing strategic planning is a long term forward looking approach of the companies which provides a scope to the organisations to gain sustainable competitive advantage over other competitive firms in the market (Armstrong, Kotler, Harker and Brennan, 2015).

Strategic decision making is the process of developing effective choices for the companies, after gathering external and internal information and alternative solutions, so that the best possible decision can be made, through which the organisations can meet the strategic aim of operating the business operational activities strategically (Varma, and Chavan, 2015; Silegren, and Tuunainen, 2017).