The GAP Model of the Service Quality is regarded as one of the essential tools for the identification of the service quality and above all this the relationship between an organization and the customers

Strategic marketing and operational management planning are important for the multinational corporate firms to expand their business and secure sustainable development (Bryson, 2018)

The aim of this study is to acknowledge the internal strengths and weaknesses as well as the external opportunities and threat of Zara. Zara is a Spanish fashion retailer operating across the globe and it is successful in delivering high fashionable apparel and accessories as per the customer’s needs and market trend (Zara.com., 2018).

Strategic planning of the business is a crucial tactics for all the corporate firms across the globe to maximise its value and secure future sustainable development through developing proper strategies (Lasserre, 2017)

Managing communication and information is one of the effective strategic planning for running the business efficiently and conduct market research for expanding the brand across the international markets (Abdulrahman et al., 2015).

Marketing planning is necessary for the corporate firms to establish the business across the international borders and gain high competitive advantage over other competitive firms operating in the market

International marketing is a multinational planning process through which it is possible for the corporate firms to expand their business and promote the organisational products and services successfully in the international markets across the globe

Marketing mix strategic planning is effective for the conglomerates to maximise their profitability through improving the sales volume of the organisation which can be posisbel through promoting the products of the organisation in the market. Marketing mix strategies provide a scope to the companies to promote their products and imporve brand image as well as enhance brand visibility in the market. This in turn helps the companies to strengthen their customers base in the market and deliver quality products at the right time to the right customers

Marketing management is one of the main tactics in the recent years for all the corporate firms to gain effective competitive advantage in the market and place the brand successfully.