Marketing is an identification of people preferences, social needs and looking for an industry needs. It is a mutual benefit of industry and humanity (Kotler 2000). Relationship marketing is a significant way for increasing the loyalty, result has positive outcomes for customers and firms (Madhavaiah and Rao 2007). On the customer perspective
Social media is an integral part of the online activities which is different from the traditional media and it provides a scope to the small and medium sized firms as well as the multinational corporations to establish their business sustainably
In such a global competitive market condition, the organisations aim at developing effective marketing strategic planning for promoting the brand as well as improving the visibility of the company in the market so that it is possible to gain high competitive advantage and secure sustainable development in near future (Proctor, 2014).
Marketing strategic planning and events provides an opportunity to the multinational corporate firms in promoting the organisational products and improving the brand image and visibility across the globe (Proctor, 2014).