Marketing is an identification of people preferences, social needs and looking for an industry needs. It is a mutual benefit of industry and humanity (Kotler 2000). Relationship marketing is a significant way for increasing the loyalty, result has positive outcomes for customers and firms (Madhavaiah and Rao 2007). On the customer perspective
Social media is an integral part of the online activities which is different from the traditional media and it provides a scope to the small and medium sized firms as well as the multinational corporations to establish their business sustainably
In such a global competitive market condition, the organisations aim at developing effective marketing strategic planning for promoting the brand as well as improving the visibility of the company in the market so that it is possible to gain high competitive advantage and secure sustainable development in near future (Proctor, 2014).
Marketing strategic planning and events provides an opportunity to the multinational corporate firms in promoting the organisational products and improving the brand image and visibility across the globe (Proctor, 2014).
In the recent era of globalisation and digitalisation, the people across the world prefer mobile technology for conducting daily activities and people are interested to do online shopping through mobile technologies and application.
Strategic marketing is considered as an important factor for any industry. The process of strategic marketing is initiated by market segmentation, selecting the market and targeting the most profitable area of the market. The products or services are then positioned according to the collected research of STP.