Cross Cultural Communication

Cross cultural communication is one of the effective strategic

Cross cultural communication is one of the effective strategic planning in the recent era of globalisation where all the companies try to manage international business (Mead and Jones, 2017). The aim of the study is to acknowledge the practice of cross cultural communication in conducting international business and part from that the study also provides a scope to analyse Hofstede cultural model to identify the perspectives of Mexico and the UK.

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