In the year of 1974, the Luton Airport was facing several issues due to lack of proper infrastructure and technological upgradation. The airport lacks to serve the passengers with quality care and service of water and meals.

In the recent era of globalisation, the strategic planning of all the organisations is to gather customer’s feedback in order to acknowledge the actual needs and preferences of the customers so that the leaders and the managers have proper understanding about how they can satisfy the customers with quality products and services of the firms (Talón-Ballestero et al., 2018).

In the recent era of globalisation, the multinational corporate firms are operating across the globe through international trade where the business environment is suitable and the firm get proper market place to explore new opportunities cross the international nations (Ahmad et al., 2015).