In the recent era of globalisation, the corporate world and conglomerates are focusing on digitalisation of the companies for accessing all the international markets and expand their business operational activities strategically across the globe. the aim of the study is to explore the impacts of Brexit on the digital marketing of the UK business (Chaffey, 2015).

The current era of information technology driven marketing efforts in the greater context of organisational expansion as well as profit maximisation purpose fulfilment could attest to the significance of digital marketing, represented primarily by the involvement of the Internet, for any business organisation such as the one under consideration in the corresponding report, namely.

In the recent era of globalisation and digitalisation, the automation process is implemented in the organisations or the multinational corporate firms to digitalise the business operational activities so that it is possible for the leaders and the managers to achieve their pre-specified goals and objectives efficiently within effective period of time (Stringam, and Gerdes, 2017; Ivanov, and Webster, 2017).

The author chooses both the technique of data collection for gathering more information about the research topic. through the primary data collection method, the researcher gathers first-hand information directly from the respondents. secondary data collection method is suitable for the researcher to gather secondary information from the secondary sources of information such as books journals and online articles. both the primary and secondary data collection methods are beneficial in this research to meet the objective of the study.